STYLE & BEAUTY FASHION collaboration BEAUTY How Much Money Fashion And Beauty Bloggers Earn Per Post You may think Instagrammers are raking in all the cash, but blogging often pays much more. By Sudhanva Ayurveda Overseas Pvt Ltd When most people think of influencers, they picture sponsored grid posts and stories on Instagram. We all know that influencers make money from sponsored grid posts and Instagram stories, but what about good old-fashioned bloggers? Are they still bringing in money for their content? And now that the coronavirus pandemic has changed the landscape of digital influencing, how has the blogging world changed? Advertisement Even though traditional blogging may not be as popular as it was a decade ago, it's still an extremely lucrative way for influencers and content creators to make money — sometimes even more so than sponsored content on Instagram. Mackenzie Newcomb is an influencer marketing manager for Traackr who works with brands to provide data on how much the brand should pay influencers, based on the quality of their audience. Newcomb also worked directly with influencers in past roles. “From my experience working at a gourmet food company, most Instagram influencers asked for $1k-$2k per every 100k followers they had. There would be variations, for those who had extremely good engagement or outstanding photography skills that could be leveraged for marketing resources,” Newcomb said. “I found that blog posts almost always paid 50% to 100% more than standard in-feed posts, due to the amount of labor.” Because blog posts almost always require more copy and more images than Instagram posts, blogs offer influencers an opportunity to bump up the overall rate for a collaboration. And blog posts rarely exist on their own — usually, a blog post is part of a collaboration that includes an Instagram grid post or story, as well. Unlike Instagram content, though, blog posts also come with the opportunity to attract a large audience through SEO. And unlike follower counts, organic SEO traffic is much harder to fake. Advertisement So exactly what goes into a sponsored blog post? And how much money are content creators making from them? We spoke to five influencers and bloggers with audiences of all sizes to find out how things worked both pre-coronavirus and now, after things have started to change. The influencers below didn't name the brands that paid them for their work. Paris S.Chanel (@thebirthofparisc, The Rebirth of Paris C) Paris Chanel is a Memphis, Tennessee-based influencer and blogger who covers topics ranging from fashion and beauty to lifestyle and tech. Like many successful influencers these days, her content covers a bit of everything. And though she's only been blogging for two years, she's already built up a substantial and engaged audience. Brand category: Fashion Deliverables: “The client sent me five outfits that I could choose from and style to make my own. They wanted me to create some fashion content for their clothes and created a special link for each piece that I could promote to my followers. My deliverables to them were: a 300-500 word temporary 2-week blog post, 3 consecutive permanent Instagram posts and 5 swipe-up Instagram stories with outfit breakdowns. They were so pleased with the content quality that they booked me again for a swimwear campaign that I created video content for.” What she was initially offered: $500 What she was paid in the end: $1,500 Expenses associated with this collaboration: “I had to purchase the accessories to complete the outfits that they sent. They only sent clothing. I am all about presenting a great final product, so in order for my vision to come into fruition, I needed to have all accessories from that company to effectively show followers that it is a one-stop shop for all fashion needs. I calculated all of that into my price. I also had to hire a photographer for this one. When I am working on higher-paid projects, hiring a professional is a must for me. Quality is key. Advertisement Exclusivity: This campaign did not contain any exclusivity or in perpetuity rights. How long did the post need to stay live: Two weeks Turnaround time: Three weeks Her POV: “Influencers and bloggers most definitely need to take the time out to research and study before just hopping into this field. I have had many huge brands that I know for a fact make enough money to pay influencers still try to get over on me with not wanting to pay me, or pay me less than my worth. Make sure that you are reading every single line of the contractual agreements sent to you. Being knowledgeable is highly important. Be sure to send thank you letters to previous clients that booked you. Do not be afraid to follow up 3-6 months later if you haven't heard from them again to see if they have any upcoming projects that you can work with them on. Reach out to the PR and